Mumbai, India, 15 September 2023 - MaxStar Int TV has entered into a strategic partnership with Microsoft to leverage its Artificial Intelligence (AI) and Machine Learning (ML) technologies. The partnership aims to enhance the platform's content recommendation and ad revenue systems. Additionally, MaxStar Int TV has begun its international expansion by launching its services for the first time in the Southeast Asian market.
 

 
MaxStar Int TV Background
 
Founded in January 2018, MaxStar Int TV is a subsidiary of Joyn GmbH, Germany's leading streaming service provider.Founded in 2017 and headquartered in Munich, Germany, Joyn GmbH was created through a partnership between ProSiebenSat.1 Media SE and Discovery, Inc. The company is known for its diverse content, including live TV, video-on-demand (VOD) and original programming. With the launch of MaxStar Int TV, Joyn GmbH aims to bring its expertise and innovative streaming solutions to the Indian market.
 
Strategic partnership with Microsoft
 
In 2023, MaxStar Int TV took an important step forward by signing a strategic partnership agreement with Microsoft. The partnership enables MaxStar Int TV to leverage Microsoft's advanced AI and ML technologies to further optimise its content recommendation engine and ad revenue system.
 
Integrating Microsoft's AI and ML capabilities enables MaxStar Int TV to provide more accurate and personalised content recommendations to its subscribers. By analysing large amounts of user data and viewing patterns, the platform can provide highly relevant recommendations that enhance the overall viewing experience. This technological advancement not only improves user engagement, but also increases the amount of time users spend on the platform.
 
In addition, the partnership with Microsoft enhances MaxStar Int TV's ad revenue system. By using AI-driven analytics, the platform can optimise ad delivery and targeting to ensure ads are more relevant to viewers. This approach improves the effectiveness of ad campaigns, benefiting both advertisers and the platform.
 
International expansion into South East Asia
 
Alongside technological advances, MaxStar Int TV has begun its international expansion, launching first in the South East Asian market. The company has launched its service in countries such as Indonesia, Thailand and Malaysia, bringing its diverse library of content to a new and growing audience.
 
MaxStar Int TV's entry into Southeast Asia is a strategic move to capitalise on the region's fast-growing digital market. By offering a mix of local and international content, the platform aims to cater to the diverse tastes and preferences of Southeast Asian viewers. The expansion also includes localised content production to ensure the platform resonates with regional audiences.
 
Enhance user experience and market coverage
 
The partnership with Microsoft and expansion into Southeast Asia underscores MaxStar Int TV's commitment to enhancing user experience and expanding market reach. The integration of advanced AI and ML technologies puts the platform at the forefront of innovation, providing users with a superior streaming experience. At the same time, the international expansion opens up new growth opportunities, enabling MaxStar Int TV to reach a wider audience.
 
Strategic Vision
 
MaxStar Int TV's strategic initiatives for 2023 are aligned with its vision to leverage technology to deliver personalised and engaging content while expanding its global footprint. The partnership with Microsoft and the launch in Southeast Asia reflect the company's commitment to innovation, user satisfaction and market growth.
 
Looking Forward
 
Looking ahead, MaxStar Int TV plans to continue its international expansion, targeting new markets in Asia and elsewhere. The company aims to establish itself as a leading global streaming service provider by consistently delivering high-quality content and cutting-edge technology.



MaxStar Int TV will also continue to invest in AI and ML technologies to further optimise its content recommendation and ad revenue systems. By staying at the forefront of technological advancements, the platform is able to meet the changing needs of its users and maintain its competitive edge in the streaming industry.
 
Focusing on innovation, strategic partnerships and international growth, MaxStar Int TV is expected to achieve new milestones in the coming years. The company is committed to providing "Discover the World, Unlimited Excitement" to a global audience and to setting new benchmarks in digital entertainment.